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Implementation of a Pivotal Clinical Trial Communication Plan

Implementation of a Pivotal Clinical Trial Communication Plan

THE CHALLENGE

  • Publication and subsequent communication of the results of the first completed phase 3 trial of a novel breast cancer drug, the results were widely anticipated.
  • Following submission of the publication manuscript of the pivotal study manuscript to a high- tier journal, the task at hand was to release study-related medical education material on the same day as publication.
  • The client required communication of the key results and discussion points to all internal and external stakeholders in an easily comprehensible format.
  • The challenge was to coordinate approval of global teams and to ensure that the educational material was ready for on-time release worldwide.

THE APPROACH

  • Ulatus deployed a dedicated team of expert scientific writers, graphic designers and a project manager.
  • Our team provided creative communications solutions for the target audiences. The program included an interactive slide presentation, an annotated PDF, an abstract video, and an alert on the publication of the launch-critical study.
  • Project management ensured timely global approvals, milestone-based project progress, quality assurance on-time, on-target delivery.

THE IMPACT

  • The client disseminated worldwide communication on the pivotal trial publication in different formats on the day of publication.
  • The interactive publication PDF and the publication alert were released to internal Medical teams and external stakeholders.
  • The interactive scientific presentation and abstract video informed the Medical and Scientific Liaisons and their HCP contacts of the novel advances and significance of the pivotal study publication.

Case Study

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