The prevalence of video as a means of communication has skyrocketed, with over 72% of individuals preferring to watch a brief video rather than read an article. This represents a significant shift in consumer preferences from just a few years ago and has spurred businesses to adopt video as a key component of their communication strategies. To remain competitive in a constantly evolving market where customers crave personalized interactions with brands, companies must recognize that video localization is a critical asset that necessitates careful investment and management.

Let’s look at ways to extract the maximum value from your video content by increasing its accessibility to a broader audience.

What is Video Localization?

Video localization is the process of adapting multimedia content to suit a specific audience’s cultural preferences. It involves translating video and audio, dubbing, subtitling, or captioning. The aim is to ensure that the target audience can comprehend the content, regardless of their cultural background. This practice has gained importance as brands try to reach out to new customers and strengthen their ties with existing ones by providing content that resonates with their distinct cultural needs.

Video Localization: the right investment for global reach

Investing in video content is smart as it has become a crucial marketing tool that connects with customers effectively. Research shows that video content can persuade potential customers, as 88% of people claim it has influenced their purchasing decision. Furthermore, video content has helped increase sales for 81% of marketers.

In addition, 73% prefer to watch videos instead of reading articles, making video content a highly effective medium to convey your message. Localization is a smart strategy to increase the value of your video assets. Localizing your video content can expand your reach to a wider audience that speaks different languages and even allow viewers to understand your content without sound.

Rising demand for Video content

In today’s digital age, online video consumption has become a routine part of our lives. With a staggering 78% of people watching videos every week and 55% viewing them every day, it’s clear that video has become an integral part of our daily routine. Furthermore, video streaming and downloads continue to grow, with an estimated 82% of global internet traffic coming from video by 2022. Video content is a powerful tool for sales and marketing, with consumers spending an estimated 100 minutes each day watching online content. According to research, 65% of executives will visit the vendor’s website after viewing a vendor video, while 39% will call the vendor. 84% of consumers are convinced to buy services after watching a video. Therefore, it’s clear that video content can significantly impact sales and should be addressed. However, video localization is essential to tap into the global market. Research shows that 56% of consumers believe obtaining information in their language is more important than price.

Ignoring video localization means missing out on 80% of the world market. Therefore, video localization is a game changer that can significantly boost your sales success if you want to reach a global audience.

Benefits of Video Localization:

Video localization has become more important for brands looking to expand their reach and engage with global audiences. Some benefits and returns that brands can expect from investing in audio or video localization are:

Increased Engagement:

Video content is the most trending form; video translation services help increase concentration. Brands can attract more viewers through audio translation services that engage people for longer and drive more conversions.

Improved Brand Perception:

By speaking directly to local audiences, brands can improve their perception in the eyes of those audiences, and it helps to generate revenue on a large scale.

Increased Revenue:

Video subtitles and caption translation can drive more revenue by creating engagement in video content. Studies have shown that video localization content can increase sales by up to 15%. And this research also shows that consumers purchase services more if they are addressed in their native language.

Competitive Advantage:

As brands begin to invest in video localization, they participate with full excitement in the competition to beat their competitors. By localization, brands can promote themselves as global players.

Growing Market:

By the Common Sense Advisory report, the market for language services is expected to reach $56.2 billion by 2021. While here, video localization, video translation, and subtitling services are the most important part of this growth. It also proves, that companies which invest in localization businesses earn 1.5 times more revenue per year

Do’s of video localization:

1. Keep the translation accurate and exact to the original message.

2. Choosing a neutral accent can attract a broader audience.

3. You have to use subtitling translation services in the target language, as they offer the audience the option of reading the original dialogue.

4. Ensure the content is culturally appropriate for the target audience.

5. You must take guidance from a professional video localization company throughout the process.

Don’ts of video localization:

1. Refrain from relying on machine translation for video transcription and translation services, as it can result in inaccuracies and mistakes that may affect the message.

2.  You must avoid cultural references that the target audience may not understand during voiceover translation.

3.  Don’t mix one language with another during dubbing services

4. For titles, descriptions, and tags can significantly affect search engine optimization (SEO), you must focus on the importance of localization

Conclusion:

In conclusion, video localization is a must-have service for businesses that want to succeed in today’s competitive Video localization has become a crucial aspect of businesses today, as it allows them to adapt their video content to different cultures and languages. By doing so, organizations can enhance their brand recognition and connect better with their target audience. In this regard, Ulatus, with its expert team, offers a top-notch video localization service that helps organizations to create high-quality multimedia content that resonates with their target audience. Ulatus’s commitment to accuracy and quality is second to none, making us a reliable partner for any organization looking to expand its reach globally through video localization.